Like many, my catalog of Christmas memories includes a catalog. The Sears and Roebuck Christmas Catalog was a magic cornucopia of goodies. It was a treasure trove of Christmas bounty. My dad worked at the "brick and mortar" Sears Store mere blocks from our house. The toy department of that store did not hold as much magic as the annual Sears and Roebuck Christmas Catalog.
While "us kids" were never mindful of the exact date "The Catalog" would arrive, the child lucky enough to discover it in the mailbox became a sort of prize winner. First, the "Prize Winner" was awarded a "head start" in Christmas discovery.
Every child in our cohort possessed the skill to rapidly and proficiently digest the massive amount of information about: a) what items "The Catalog" contained and b) the pertinent facts about the items. It was then that the "Prize Winner" became the possessor of highly valuable and relevant intelligence.
This intelligence became part of the prize. After all, it would likely be a while until "your turn" at "The Catalog". The possessor of such intelligence would immediately ascend to the top of everyone's popularity list. This put the "Prize Winner" in the honored position of dispensing the treasured intelligence.
Most of us who had our turn at being the "Prize Winner" today would likely be labeled a tyrannical despot. If one of our cohort might be brave enough to exhibit resistance to being "dispense-ed", then the "dispense-or" would in all likelihood load the disrespecting-of-popularity-non-conformist with the entire load of intel that personally pertained to them, thus completely impotent their attempt at delay of satisfaction.
![]() |
A page from the toy section of the 1962 Sears Christmas Catalog |
Thoughts of Christmas past flooded my mind when my sister forwarded the following link to
Blessings!