Thursday, May 26, 2011

Your Serve (Part Two)


“Traditional Service” and “Contemporary Service”. The original sign provided directional cues to each distinct event. What if this was the actual sign? It obviously changes things.

The original sign allows the individual to respond to his or her specific interest or desire. If you like your “gathering” to contain elements contemporary in expression, you know which way to go. If you like your “gathering” to contain elements traditional in nature, you know which way to go. The original sign could use additional defining. After all, one persons contemporary is another persons traditional. “And the beat goes on”.

In part one I emphasized the use of the word “gathering”. The words “contemporary” and “traditional” are now removed and “gathering” is no longer the emphasis. The sign still provides directional choice but is it a choice of YOUR interest or desire? What would be your response?

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